Конспект урока по английскому языку на тему "Advertising"

Урок английского языка, 11 класс

Восточно-Казахстанская область

Город Усть-Каменогорск

Частная бизнес-школа «Бриг»

Захарова Светлана Юрьевна

Unit: Advertising

LESSON: Express opinion on advertising

School: Private School “Brig”

Ust-Kamenogorsk

Date: 15.11.17

Teacher name: Zakharova S.Y.

Grade 11

Number present:

absent:

Learning objectives(s) that this lesson is contributing to

11.S3 give an opinion at sentence level on a limited range of general and curricular topics

11.W4 write with support a sequence of extended sentences in a paragraph to give basic personal information

11.C2 use speaking and listening skills to provide sensitive feedback to peers

11.L7 recognise the opinion of the speaker(s) in basic, supported talk on an increasing range of general and curricular topics

Plan

Planned timings

Planned activities

Goal setting

Today we are going to talk about advertising and commercials. Advertising penetrates all spheres of our lives. It is so powerful that you can’t avoid it. Could you tell me where do you come across advertising?

(We come across it everywhere when you read a newspaper or a magazine, watch TV, go to the shop, take your mail, etc.)

First of all I want to begin with listening to two opinions about our subject.

I couldn’t agree with you more. Some people like commercials others don’t . What’s your view on advantages and disadvantages of advertising?

(- In my opinion it entertains and develops our cultural level and enriches us emotionally.

-I’m not sure about that. You can hardly call introduction of cigarettes and alcohol moral and plays on our emotions such as envy and greediness.

- Absolutely! It persuades to buy things we really don’t need.

- I see what you mean but it prepares us to real life as the world is highly competitive and introduces teenagers to the life of grown-ups.

- There might be some truth in that, but it makes us suffer if we cannot afford what we want. More than that it interrupts all the programmes.)

And to finish our conversation I want with the quote, the words of Canadian writer Marshal McLuhan:

- “Advertising is the greatest art form of twentieth century”

-“Advertising is the tool of the seller, that helps him to affect you and make buy his goods”

Track

Circles on water

Let’s characterize the term “Advertising”, using the way “Circles on water”.

A – attractive, amusing, awful

D – durable, dull

V – various, valuable, verbal

E – emotional, effect, expensive

R – ridiculous, reliable

T – talent, terrible, tiresome

I – interesting, innovative

S – shocking, silly, successful, stylish

I – illegal, impressive, improbable

N – negative, new, nonsense, nice

G – gay, good, glamour

Slide

Warming up

“Slogans”

Match the slogans with the products:

Work in groups

And let’s summarize our knowledge and discuss the topic. You will work into groups. We should discuss the next points:

• What is advertisement? (a marketing tool used to raise public awareness of a certain object )

• Functions of advertisement. (to attract public interest to something; to maintain this interest and constantly remind us of a product or a service; to inform people of a brand or a company)

• Types of advertisement. (according the purpose - political, commercial, social;

According the place - outdoor, indoor)

Analyzing the video “Friends are waiting” (Don’t drink and drive)

• Advantages and disadvantages of advertisement (+ - helps to generate sales, we learn about new products and services

• - is beyond our control, we cannot fully eliminate it, because it is everywhere, it is often annoying)

• What techniques make advertising so powerful and successful?

( Repetition helps people to remember the slogans of companies.

 Sound effects give the impression through different sounds.

 Imperative gives orders to buy or to use some goods.

 Bandwagon makes people do something because it is fashionable or successful.

 Personification describes something as if it were a person.

Memorable slogan – is based on pure information. It’s free from emotional words

Celebrities – participation of famous people, babies, animals makes advertising more attractive)

Storyline (a plot)

Self-assessment

Assessment Criteria

Slide

Video

(1 min.,

30 sec.)

posters

Anticipating the finish

Let’s try to anticipate the finish of ad. What will happen further?

Video

(30 sec.)

Analyzing the advertising

After watching the video you should give a complex analysis using all points that we had discussed.

1. “Cadbury’s drumming gorillas” – the 2007 advert has been voted the best ad of all time. “A glass and half of joy” (special emotional atmosphere of happiness and satisfaction, which doesn’t require big attention and make to change people’s attitude to the brand)

2. Advert of water “Evian” – let’s observe the effect of “Evian” on your body. “Live young”

Video (1,30 sec)

Video (1,20 sec)

Project

And the last task. You should create your own commercials for some products, using all knowledge that we have learnt today.

Slide

Reflection

Reflective dartboard (target)